When I began working with Top Hat Chimney Sweeps, the owner Royal was looking to grow their family-owned and operated chimney and home service cleaning business. We started by redesigning and optimizing the Top Hat Website, with a full website design, WordPress build & optimization for local search.
I created a modern, user-friendly website that effectively showcases Top Hat Chimney Sweeps’ services while optimizing for local SEO in Austin, Texas and surrounding communities.
Key features include:
SEO-Optimized Content: We targeted high-intent keywords to improve rankings in the Austin and Taylor areas, increasing organic traffic.
Intuitive Navigation: A streamlined user experience ensures customers can easily find the services they need.
Mobile-First Design: The site performs seamlessly across all devices, maximizing engagement and conversions.
2. Marketing Funnel Development
To help convert website visitors into paying customers, we developed a strategic marketing funnel that nurtures leads through every stage of their journey. This includes:
Compelling Landing Pages: Designed to capture interest and drive bookings for chimney services, fireplace installations, and home maintenance plans.
Automated Email Sequences: Educating potential customers and providing timely follow-ups to encourage conversions.
3. Marketing Automation
We implemented marketing automation to streamline customer communication and retention efforts, including:
Appointment Reminders & Follow-Ups: Reducing no-shows and improving customer retention.
Targeted Promotions: Personalized email campaigns to upsell services like annual inspections and home maintenance plans.
Lead Nurturing Workflows: Ensuring prospects stay engaged with timely information and special offers.
Logo + Branding Design
WordPress Website Design + Development
Landing Page & Marketing Funnel Development
Search Engine Optimization (technical + on-page)
